Hi, I am Loujelette. Welcome to my Portfolio!
I maintain brands through strategy-led design and visual art direction.
Trusted by:
All-Around Marketing
META Ads
I develop performance-driven ad creatives that have powered six-figure reach across the UK, US, and EU market. Every asset is technically optimized for the specific nuances of Facebook, Instagram, TikTok, and YouTube. I take old concepts and breathe new life into them, or build fresh campaigns from scratch.
Branding Revamp
Building visual ecosystems. I elevate brand identities through cohesive systems, from bespoke iconography to motion-logo architecture.
Email Newsletter Campaigns
I translate copy-heavy briefs into navigable email that serves the journey with ready-to-use asset libraries for global newsletter campaigns.
Social Content
Anything that needs to prove we show up and cater to people? I design! From community-driven content to social proof.
Pitch Deck
I distill 4-page technical drafts into 12-page visual slides producing clean and high-stakes presentations.
Anything Print
I specialize in high-precision print—revamping global technical manuals and designing packaging die-lines for new launches. From multipage document to one-pager, I manage the technical details so files are 100% pre-press ready.
Retail Marketing
Introduction
Solo In-house Designer for the Retail Marketing team. I developed all print and in-store visuals for major FMCG brands, collaborating with brand and shopper marketing managers. I led the visual execution for national campaigns, with POP materials, stickers, and displays printed in the thousands and deployed to retail chains nationwide.
Colgate
Ideated and rendered a cross-category hanger from concept to nationwide production for the Purple Line launch. I developed a full suite of POP assets, including tactical bins and shelf materials, ensuring brand consistency across the entire oral care category.
Palmolive
Designed an omnibus display for Watsons and POP materials for major campaigns including Gandang Natural, Gandang Pilipinas and Aromaganda. This included designing Gift with Purchase (GWP) items aligned with ongoing retail initiatives.
Tender Care + Irish Spring + Axion
Developed lead key visuals and promotional posters for the Meriendates and Tender Protection for Your Baby campaigns. I produced high-visibility POPs and promo menu posters to support trade initiatives and in-store activations.
Collaterals
Acted as the visual lead for a carnival-themed expo and managed the design of every physical element, from key visuals to internal event branding.
Event Branding
Introduction
Colgate-Palmolive Philippines, Inc. held its annual Customer Development National Convention, featuring an awards night to celebrate another year of achievements and to honor the dedicated individuals behind them. It was a pleasure to work on year 2024’s event branding, from logo ideation to key visual creation and collateral design. The event was successfully held from January 9 to 11, 2024, at The Howard Plaza Hotel in Taipei City, Taiwan.
ASTIG Brief
Astig is a popular Filipino slang word meaning “cool”, “awesome”, “tough”, and “impressive”.
Color palette: Gold, Blue, Red, and Black.
ASTIG
Developed the core key visual for the ASTIG convention, symbolizing energy and excellence through dynamic splashes of red and blue dust—reminiscent of vibrant colored sand bursts used in celebratory drum performances. A sleek black-and-gold centerpiece evokes the essence of a trophy, signifying prestige and recognition. Added branded deck templates for each participating team’s presentations, as well as the official t-shirt design and name tags for the event.
One CP-The Event
Designed multiple variations of the One CP sub-logo, taking direction from initial concepts provided by leadership. Refined and aligned the final logo to match the overall ASTIG visual identity for a cohesive event branding.
30th Maharlika Awards
Designed the key visual for this elegant awards night where attendees don formal evening gowns and suits to honor and celebrate the exemplary individuals of the year.
Listing Branding
Introduction
Rebranding a generic, unbranded product into a warm, feminine brand experience designed to build trust with women. The goal was to create a space where users feel seen, included, and understood. Through thoughtful copy and a cohesive visual flow, the listing tells a story that resonates emotionally, from the first image to the final CTA.
*Listing images will be further refined. The model/talent shown is for presentation purposes only. This mockup is intended to demonstrate my creative direction and approach based on the client’s brief.
Product Listing #1
Slide to see before strategic branding
Product Listing #2
Slide to see before strategic branding
Apparel Branding
Introduction
GO VIG. is an apparel brand which uses vigorous graphic arts and design that reflects vision of strength and power to face everything what comes; to come forward with vigor. The brand highlights growth upon conquering fears and exploration of things but most especially, it aims to show and give support to every dreamers out there. Whatever age, gender, or race, dream big and go vigorous with purpose.
Artworks
This shirt design uses red and blue illustrations to show support for all kinds of careers—whether in science, the arts, or anything in between. It challenges the idea that only technical fields are worth celebrating. The 2D artwork blends symbols from different paths into one unified graphic, creating a bold yet thoughtful expression of individuality and pride in one’s chosen field.
Case Study
Introduction
In an ever-evolving market where innovation often races ahead of intention, the challenge was clear yet ambitious: to create a product that doesn’t just break new ground but also meaningfully addresses real-world problems while staying true to modern sustainability standards.
Product Design + Branding
GIMIPAL introduces an electronic parcel locker spearheading a revolution in the e-commerce industry by prioritizing innovation and consolidating efforts towards home deliveries, all while upholding rigorous sustainability standards. The word originated from the word combination of give me and parcel locker. It aims to give and meet the parcels for the shoppers themselves to maximize a hassle-free shopping experience.
The branding focuses on color orange linked to shopping as it evokes enthusiasm and energy, creating a positive experience. Its vibrant nature captures attention and can lead to impulse buying.
Infographic + Social Content
I turn data into a one-pager infographic and craft branded social content.
UX Research + UI Design
GIMIPAT is an online companion application to complete GIMIPAL. The name originated from give me path referring to showcasing route or tracking status of each parcels by the users. It allows the user to generate QR Code through the app and a history of pending, delivered, and canceled transactions. It centralizes all transactions and make business operations more efficient.
